Of the book
trailers I watched, the ones that actually made me want to read the books were
the videos that showed the authors simply talking about the books. The trailers
that were jokey and gimmicky may have been funny or interesting in their own
right, but that did not transfer to interest in the book itself. If the video
doesn’t tell me anything about the actual book, it’s not going to generate
interest for me to go out and read it. When authors share their personal
reasons for writing a book and give some background to pull me into their story
that is what makes me want to hear more about it. I don’t really hear people
talking about book trailers. I hear much more about author interviews on the
television, radio and in articles in newspapers and magazines. In terms of
Readers’ Advisory, I think some of the trailers could be useful (such as the
ones in which the authors actually talk about the books), but the other
trailers I mentioned that don’t really talk about the book are probably not
going to help us determine if a book is going to appeal to a particular patron.
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